Brand Identity is what people say about your business or product when you are not there

Having a great brochure/leaflet is fundamental to your brand identity, so making sure your product or service is perceived in the best possible light is key to this.†

There are so many options available. The first step is choosing what sort of brochure or leaflet your business needs and what it will say about your products or brand. Your brochure could be one of your bestselling marketing tools but remember it must grab your customerís attention so concentrate on key messages, decide what you are wanting to say or sell. Keep it simple but try to be different from all the other flyers†and brochures that are posted though your customers door.

Then it is about getting your design right. You could use the skill and flair from a graphic designer, who will be able to advise and guide you. They will sit down with you to understand your brand, what your key messages are and the tone of voice you use as a business. They will take you through their work for other brands. Throw some ideas round together perhaps using mood boards, brainstorming with other team members to discuss what your business needs are. That said, you donít want to go to the trouble of spending a lot of time and money in designing your brochure only to get it wrong at the print stage, which is why we suggest you follow our step by step guide

Choosing your paper quality and weight is fundamental to your finished product so we think you should choose wisely. Paper quality or Grams per square meter (GSM) as it is known in the trade, means the higher the number the heavier the paper. When it comes to finalising the requirements of your print job, be sure to consider the weight of paper on the inside as well as the cover. I would suggest that if you want to provide a professional quality finish then opting for heavier paper for the outer covers. Although deciding on the paper quality will impact both the cost and quality of your brochure, please remember that this will provide the first impression for your potential customer and will say a lot about your business, your printer will advise and guide you. Also depending on the paper type will also have an effect on how your colours come out in the finished article.†

TIPS FOR GREAT BRANDING

* Decide what your objectives are and what you are trying to achieve.

* Who is your target audience and what are you selling?

* Do you need a brochure, booklet, flyer or tri-fold leaflet?

* Decide what size do you think it should be A4 A5, choose either portrait or landscape and how many pages? (remember printers† † † † need it to be a multiple of 4)

* Choose the right paper weight, quality and finish is just as important as the design itself. It will add value to the service or goods that you are selling.

The cover of your booklet can make the difference between it being picked up or discarded. Choose a heavier paper which will ensure durability. Choose a really nice coated finish and a heavier weight. Remember customers like the feel of things, so if you get the quality right you may get a better return on your investment.

If you have lots of beautiful images then choose a high gloss finish. If you prefer a more contemporary look choose a matt lamination.

Have you got your brand pantone colours and codes?

Will your brochure be folded, collated, stapled or bound? For more information on how to fold leaflets click here

Is the cost of finishing included in the quote?

Decide on the amount, this will affect the cost as larger amounts will be done lithographically, smaller amounts will be done digitally.

When do you need them by as this may well affect the cost?

One thing to stress is you cannot compromise when it comes to good quality images. Donít make the mistake of using low-res images as these will print look unprofessional. Use high-res originals from a professional photographer who will bring your brand to life. The photos will be exclusive to you and your business and you will have the edge over your competitors.

Get a quote for a couple of different amounts and finishing options from your printer

Allow time for it to be checked for clarity and for errors by other people in your group. Paying attention to spelling, numbers etc. Your printer will not do this.

Make sure the artwork is in the agreed format

Finally allow enough time to get it to your printer on time and save yourself and your printer unnecessary stress

If we can help you with some advice, guidance or quotes please get in touch with us at Millfield Media Print and Design or email† Nicola-millfieldmedia@outlook.com



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