When choosing the colour of your business cards you need to  understand the meanings of colour and specifically your target market 

Take into account your own personality and to reflect it in your choice of colours but you will probably do that when you choose the logo and branding of your business.

How many different types of business cards have you had since your career started ? We change our cards on a regular basis which is understandable because of the industry we are in. The question is when was the last time you changed yours and why ?

Your business card is a talking point and an important step whether you are a business owner, an entrepreneur or starting a new job/career. However you have to remember its a first impression of who you are and what you represent. Creating an amazing business card is not as easy as you thinkcolour is key and should not be overlooked.

Think to yourself how many business cards you have been given, how many have you thought "ooh this looks and feels nice good ", or how many have you put in the bin or drawer because it just isnt memorable. If your card looks just like everyone elses card, then chances are you have probably failed. So in our opinion its worth the time and money.

Now think of colour psychology and the brand leaders.

White is standard, safe and used by businesses to fit into their business stationery and is an easy option. This is fine but to stand out choose a logo and colour for your brand that will distinguish you from all the others in your field. If you want to make an amazing impression and to stand out with something really special and strengthen your brand credibility by adding silver or gold foiling or a spot UV to your card will create a wow factor and create a talking point.

Red is bold, daring and exciting so you think Virgin, Lego, Coca-cola, Nintendo, Red Bull.

Orange is confident, friendly and warm you think Fanta, MasterCard.

Yellow gives off a happy optimistic vibe with associated with warmth. Companies like Subway and McDonalds spring to mind

Blue is the colour of choice for reliability, peaceful, confidence, and trust. NHS, Facebook, Twitter, Intel and Skype are brand leaders in this colour field.

Pink is usually for feminine, sensitive and love.. Barbie and Victorias secret are brands that use pink

Green which is our brand colour represents balance, growth and nature. BP, and Holiday Inn for example.

Black which signifies importance. We chose black as a contrast colour to use for our brand identity and marketing strategy and in our opinion the two look good together they stand out more. Adding silver, gold or white printing to a black card can look classy and elegant and is very impressive as long as it sends the message you want to send and you get the response you want.

Purple cards suggest imagination, dreams and spirituality. People from the holistic sector usually prefer this colour. Cadbury and Hallmark are brands that spring to mind for this colour choice.

Now think about the shape, everyone has a rectangle business card because it is the standard size, why ? because they fit into a purse or wallet easily, but you want to be different right ? Although Standard business card sizes tend to be a bit cheaper why not think about dye cut or square business cards which will bring a different element to your design ?

The shape of your business card should complement your brand. Every detail from fonts/typography, which includes spacing between letters are an important factor of the design. Choosing where you put your logo is an crucial and another element to consider is the white space which is linked to sophistication .. less is more. Making sure all your contact details are there relaying your key message

Choosing the right colour and combining with a specific paper choice and shape can mean you either stand out from the crowd or your card will just be put in a drawer and forgotten about. We have an amazing FREE sample pack that could help you decide on the paper choice/quality, order by clicking the link.

If you have a business card that is different please let us know we love to see amazing designs... if you would like any help or advice please get in touch nicola-millfieldmedia@outlook.com 

Hello again! Please sign in to place an order or to view outstanding or previous orders.

sign in
Haven't got an account? Register here.