How to design a Business Card to suit your brand ?

When you meet someone at a networking event, the first thing you do is reach into your wallet or bag and get out your business card. It tells your potential client about your brand, and the type of person and company you are.  If you are going to hand over an old tatty business card it is not going to put your business in the running for potential new clients.  Your business cards do a lot more than supply your email address or your phone number.

So if you design a Business Card to suit your brand  they will leave a lasting impression and get you noticed ensuring that your new business connections will remember you. If you meet a lot of people it is extremely difficult for people to put a face to that name. Even if you handed over your business card, you may not have spoken for long, the other person may have been distracted and they will have certainly met a lot of people that day.. So what makes them remember you ? In our opinion a very nice quality business card which is a bit different from the norm. Our velvet laminated business card will get you remembered.  If you would like to see which print finishing options are available check out our other blog

People like tactile things that that feel nice, make sure they are visually impressive ,memorable so they become a good talking point which will get you remembered.  We would suggest that the best paper option would be at least 400gsm in our opinion. If you want to keep it simple like black and white you could foil your logo to stand out. Another solution is SPOT UV which is shiny and will add a touch of luxury to your logo, another good talking point. Another suggestion would be having a quirky design using a die-cut process. This cuts of certain  elements from the card to show off a shape, letter or logo.  Another suggestion would be to have rounded corners, which again is different from the normal card. 

The theme at the moment seems to be simplicity.  Businesses have tended to strip all the information away, relying on key information to be on their websites to provide alternative information. We simplified ours to Name, title, phone number, email address and the company website. Less is more. Have you thought about staying single sided ? Some people like to have the reverse to write on, take notes etc. If you choose to go double sided, its an ideal opportunity to put key information on the reverse to stop it looking over crowded. Dont be tempted to change to a smaller font. This may look alright on your PC, however may not be readable on your card. Certainly never go lower than 8.

Whether you have the ability to influence or you work for a large organisation the fundamentals are the same the basic size of a business card is 55 x 85 (unless you go funky and opt for a small square one 55 x 55) which is certainly different and is a talking point.

If you are a photographers or artists this is an ideal opportunity to showcase your work with an image. What about a smaller amount with different pictures or products, individual offers or promotions, particularly if you are showcasing at different expos or events. If you are a photographer or artist this is an ideal way to show off your work. We suggest that you  order a small amount of  each design.

Colours are equally important, so if you have specific colours for your branding, make sure these are used on your card to ensure that you have keep brand consistency. Choose your colours from a Process/Solid to Process Pantone book when designing your job as this will give you the desired end result once printed. Pantone colour of the year 2018 is Purple. If you want to let us help you, we are able to match your colour code of your brand to ensure colour consistency. We can match your colour, and advise which paper quality will be best so that it dosent absorb the colour and make it lighter.

Dont forget that printed colour will vary depending on the type of paper it is printed on. The same colour printed on coated paper will look different when printed on uncoated paper for example, and printing on coated or tinted paper will also alter (darken) the final colour. Make sure you choose your paper stock wisely. Remember that your inkjet/colour copier proofs are not 100% colour-accurate, so think of them rather as visuals which will give an indication of how the final job will look once printed. We can match your colour, and advise which paper quality will be best so that it dosent absorb the colour and make it lighter. If you are unsure order one of our sample packs. 

Some tips for you from Millfield Media

* Always make sure you have a trim edge, so when they are cut they are trimmed to perfection. Particularly if like us your card is black.

* Always leave either 3mm or 5mm from the trim edge.

* Use 300dpi to ensure the image is produced to the highest standard

* Keep the font readable, consistent and at a size to ensure it is legible, particularly to people who have sight imperfections.

* Dont be tempted to use a thin paper, choose at least 400gsm or it will be flimsy, it will look and feel cheap.

* Check Check and Double check your artwork before you agree to go to production.  Your printer wont know if your telephone number is wrong so it is your responsibility to ensure your contact details are correct. 

Which ever your personal choice let us help you get you more for your money.  If you are in the North Tyneside, Northumberland or surrounding area drop me an email and we will arrange a convenient time discuss your requirements over a coffee for some options and prices. How to choose a Business Card to suit your brand is not as difficult as you many think !

Nicola-millfieldmedia@outlook.com




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