How many different types of business cards have you had since your career started ? We change our cards on a regular basis which is understandable because of the industry we are in. The question is when was the last time you changed yours and why ?

Your business card is a talking point and an important step whether you are a business owner, an entrepreneur or starting a new job/career. However you have to remember it’s a first impression of who you are and what you represent. Creating an amazing business card is not as easy as you think…sometimes you simply haven´t got the time.

Think to yourself how many business cards you have been given, how many have you thought "ooh this looks fantastic", or how many have you put in the bin or drawer. If your card looks just like everyone else’s card, then chances are you have probably failed. So in our opinion it is worth the time and effort. Now think about the colour and the texture so you have a talking point that will catch peoples eyes and use this to grab attention and create a talking point. Images are also a good way to get noticed, either a photo or an illustration or design if thats your line of work. 

White is standard, safe and used by businesses to fit into their business stationery and is an easy option. This is fine but to stand out choose a logo and colour for your brand that will distinguish you from all the others in your field. If you want to make an amazing impression and to stand out with something really special and strengthen your brand credibility by adding silver or gold foiling or a spot UV to your card will create a wow factor and create a talking point.

Red is bold, daring and exciting so you think Virgin, Lego, Coca-cola, Nintendo, Red Bull.

Orange is confident, friendly and warm you think Fanta, MasterCard.

Blue is the colour of choice for reliability, peaceful, confidence, and trust. NHS, Facebook, Twitter, Intel and Skype spring to mind as the leaders in this field.

Pink is usually for feminine, sensitive and love.. Barbie and Victoria´s secret are brands that use pink

Yellow is sunshine, bright, happy and cheerfull

Green which is our brand colour and represents balance, growth and nature. BP, Holiday Inn for example. Then you have black which signifies importance. We chose black as a contrast color to use for our brand identity and marketing strategy and in our opinion the two look good together.

Purple cards suggest imagination, dreams and spirituality. People from the holistic sector usually prefer this colour. Cadbury and Hallmark are brands that spring to mind for this colour choice.

Now think about the shape, everyone has a rectangle business card because it is the standard size, why ? because they fit into a purse or wallet easily, but you want to be different right ? Although Standard business card sizes tend to be a bit cheaper why not think about dye cut or square or mini business cards which will bring a different element to your design ? The shape of your business card should complement your brand. Every detail from fonts/typography, which includes spacing between letters are an important factor to consider, do you go funky, traditional or elegant.. Again think of the message and your brand and choose wisely to compliment this. Deciding where you put your logo is an crucial and another element to consider is the white space which is linked to sophistication .. less is more. Making sure all your contact details are there relaying your key message.  Proof read all the time to check for spelling, phone numbers etc and then save in a format that is compatible for your printer. 

Choosing the right colour and combining with a specific paper choice and shape can mean you either stand out from the crowd or your card will just be put in a drawer and forgotten about. We have an amazing FREE sample pack that could help you decide on the paper choice/quality, order by clicking the link.



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